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Permutatude theory
Permutatude theory is an ongoing conceptual framework for exploring mass collective psychology and global social evolution as developed by interdisciplinary artist and theorist, Gayil Nalls. Permutatude identifies information and communication technologies (ICTs) as a medium for exponentially expanding human massing events and their meaning, and as a forum for collective actions, increasing the potential for rapid change to social systems.
==Theory==
Formulated in the mid-1980s, permutatude theory hypothesizes that massing events have the potential to become as expansive as the technology of a particular historical moment allows. People having similar values, beliefs, and needs around the world could bond mentally and emotionally with collective actions of real crowds, rapidly growing the size of the massing event and forming new dynamics of power. These changes, creating an exponential structure of massing events occur according to the proportion of ICTs per capita, per country or culture. The theory is based on Nalls' immersed and remote observations of crowds, the study of crowd theory, and her artistic practice creating works that foment chemical bonding in crowds. Nalls has found that humans have innate mechanisms that are activated in situations of threat and feel relief in groups of the like-minded, capable of mediating the threat.
Permutatude theory posits that crowds are composed of participants who bond with each other through the senses, particularly through physiological chemosensory mechanisms via the sense of smell, which are located in the limbic system, the area of the brain that governs emotions and intuition. Based partly on this bonding, crowds themselves take on characteristics, often revealed through particular shapes and patterns, and the specific way they move or flow. Images of crowds, their patterns, and their individual participants are transmitted through ICTs and are recognized by viewers, who in turn may respond empathetically, though not necessarily consciously, to both the crowd as a whole and to individuals in the crowd. Nalls has hypothesized that this expansive bonding through image technology is potentially explained by mirror neurons, which manage empathy responses between individuals, however less is known about empathetic responses to crowds.
According to permutatude theory, permutations in attitudes, values and beliefs can now rapidly evolve on a global scale in relationship to the proportion of ICTs. Permutatude thus explains one part of a natural but complex biological evolutionary process towards globalization as a survival mechanism. The explorations look at how the brain translates the physical stimulus of crowds or images of crowds that occurs in chemosensory, somatosensory, auditory and visual systems.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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